Your website is attractive. But is it making Google happy? Argon has put together a valuable Web Design & SEO combo. So you know you are reading information from the pros, see their website design & development portfolio.
Search engine optimization (SEO) is the foundation of every company’s content marketing strategy. With relevant keywords and the right text, a website features prominently in all search results, beating out the competition for customer attention.
Good SEO starts with impressive web design. The leading concerns are usability, professionalism and attractiveness. Without such elements, visitors will have a bumpy ride accessing the information they’re seeking. For the best results, your site has to be findable, likeable and usable.
Here are six things businesses can do to make their websites search engine ready and a “darling” of the masses.
Alt-tagging all pictures on your website optimizes your images for search engines. This provides extra content to Google as it crawls your site for text. Scale your images down because a large image size slows down your site. When naming your images, keep SEO in mind. Choose keywords that match the terms your clients use when searching for what you offer.
Remove Content Blocks
What’s hurting your ranking is that wall you set up to block access to content. This includes sections you reserve for members only, forms you require visitors to fill out before viewing any content, and “paywalls” that offer content only after a user has paid for it. Blocking sections of your website is ok so long as you have several sections optimized and open to the public.
Google wants to remain valuable to its daily users. For this reason, up-to-date information is ranked over pages that have been stagnant for years. Update your most important pages with the latest pics or news of your newest merchandise. Have a blog and appoint someone to create fresh content for it regularly. Include keywords that are relevant.
Optimize your URLs
Another shot at SEO comes in your preferred domain name. Even if your URL is up and running, you can alter your search results using search-friendly page names. For instance, a URL like www.yoursite.com/web-design-services/ will appeal to clients creating a website. Add geographic information to your URL. That helps with location-based searches.
Make it Mobile
Many customers now do searches using their tablets and smartphones. Google knows this and penalizes any site that isn’t mobile-friendly. Choosing responsive web design is the way forward. Besides good optimization, make sure your content answers questions asked via voice recognition. Experts recommend including a FAQ section on your site to satisfy question-based voice searches.
Speed it Up
Your website’s design and optimization determine whether or not clients will find you. That’s why it’s important to perform regular audits to ensure your web design and SEO campaign aren’t hurting your firm’s marketing efforts.
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