Search engine optimization (SEO) and search engine marketing are all about gaining visibility in the search engines. SEO marketing one of the most effective ways to grow and expand the reach of your business in the ever competitive online marketplace. There are millions of businesses online competing for the same customers, and it has never been as important to advertise online as now.

Digital marketing strategy

What is SEO?

The primary concern of SEO is ensuring that your website ranks high in the search engine results pages for keywords relevant to your business/niche, thereby driving more traffic and perhaps more business. Previously, SEO used to involve adding a few keywords to your website to make it easier for search engines to find it. However, it has evolved into a multi-faceted marketing technique that needs to be integrated into the wider digital marketing strategy.

Furthermore, SEO is not a static solution. The rules of the game keep changing all the time as online capabilities and behavior develop over time. It requires continuous adapting aided by a solid monitoring and tracking system put in place to complement the SEO strategy. For this reason, many companies opt to work with Vancouver web design agency and SEO marketing services providers for support.

What to Consider when Developing an SEO Marketing Strategy

Target Market
Today, SEO is no longer just about grabbing the as much traffic as possible. It’s about attracting more potential customers interested in your product. As such, you need to think about the demographics, what they are looking for (or entering in the search engines), and where they are located. Fine tuning this basis will let you target them more effectively, and increase the effectiveness of your SEO marketing of the best places to start with this is Google Analytics.

Officially, the mobile market is bigger than the desktop counterpart. You don’t need to see the statistics to see that over the last few years, the online mobile market has exploded exponentially, and overtook desktops officially in 2014. Best Vancouver search engine optimization company strategy is all about developing a website that fits the new style of online browsing, which fits the modern user and is responsive on all devices.

If your potential customers are using mobile devices, ensure that you provide a quality and engaging experience. In case you’re not sure about how your website measure up, then you can try out Google’s Mobile-Friendly Test by just entering your website’s URL.

Instead of just focusing on one keyword or set of keywords to improve the ranking of your site, it much better to consider what your target market is typing into the search engines and working from there. Long-tail and intent keywords allow you to be more precise about what your users are doing, when, and how.

Although keywords are still relevant in SEO, they need to be a bit more precise, and it’s not enough to just smatter a mix of keywords. Keep in mind that certain keywords can get many hits, but are these the best hits? With our SEO Vancouver BC services, it’s not always about the numbers, but finding a good ROI for your SEO efforts.

Social Media
Social media is another evolving platform that’s a crucial component of any SEO marketing services. Many users will often come from social media platforms, meaning that to optimize well for SEO, you need to have compelling social media pages on as many social media platforms as possible especially on Facebook, Twitter and Instagram. Don’t forget that social media also provides a great platform for engaging, keep up, and monitoring the activity of your customers, to better optimize your digital marketing strategy.

Other digital marketing services such as email marketing, Pay per Click (PPC), and reputation management that often comes with SEO marketing services can also complement your SEO strategy. Be sure to create the right kind of balance between organic SEO and paid ads in the search engines, and cross-sell your content through interesting press releases and relevant emails with the keywords to not only boost the visibility of your business online, but also build and nurture lasting relationship with your customers and boost your brand awareness.

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